Function of Beauty
Function of Beauty is an American hair care company that customises products to suit your desired goals and needs. It was launched in 2015 by Josh Maciejewski, who is the co-founder and Chief Operating Officer, Zahir Dossa, who is the CEO and Co-Founder and Hien Nguyem, who is the Co-Founder and Chief Science Operator.
Their values include embracing change - which involves taking risks, breaking rules and constantly finding new and improved ways of doing things. They strive to be clean, ethical and sustainable in what they do. To be environmentally friendly, their bottles are 100% recyclable and their boxes are 100% recyclable kraft packaging. They are cruelty free and all their products are vegan. They believe in creating responsible beauty products that are not only effective, but safe also. They use over 60 natural ingredients and all of their products are free from sulphates, parabens, phthalates and mineral oils.
In order for you to have your personalised hair care products, you need to take a quiz. I have taken the quiz as an example to show the type of questions they ask.
What I love about this company is that their products are not generalised to a certain hair type, its not a 'one size fits all' type of company. They have taken the time to cater to each hair type and make it personal to each consumer.